Inspire the Construction Workers

JUST as they were on a crane removing this billboard ad for high-fashion lingerie, I was walking by with my camera and had mere moments to shoot. What will they put up next to keep the construction workers inspired?

This is a large, new complex being built at the north edge of town, right around the Garibaldi metro stop.

2 Responses to “Inspire the Construction Workers”

1. patru says:

   March 19, 2010 at 8:07 AM

   So the second sign is for new apartments? (residenze)? The model on the first one is much more inspiring I would think. What IS the green thing with two red jewels?
2. Maureen says:

   March 19, 2010 at 10:22 AM

   No. It’s the scantily-clad model on the billboard that I figured the workers would like. The second shot is just another one of the construction going up, but I liked the jewel graphic. It doesn’t SEEM like the new building is in the shape of that jewel, so I’m not sure how it relates, but I liked it visually. If they just wanted to communicate that it’s going to be a luxury, jewel-of-a-building, they chose an odd jewel form.