Creating
an identity system
is a step toward
Business Development
through Design
An
identity system is developed to affirm, enhance and communicate
a firm’s vision of itself, its position within the community
and its future direction. This system presents a cohesive “public
face” by crafting a framework for the development of all
business materials, ensuring consistency, longevity, professionalism,
and solidity. It establishes a conceptual and visual tone.
I’ve
been developing identity systems for my clients for over 30 years.
I enjoy the searching work with my clients, ferreting out those
details that distinguish my clients from their peers. After establishing
the foundation of my client's graphic image, we apply that image to their promotion,
packaging and print materials.
The
Logos at right provide a sampling
of Identity Design Projects.
A&A
PRINTING
BUFFALO
INDUSTRIES LLC
BROWN
DAVIS & ROBERTS
ZACHARY
LANDSCAPE ARCHITECTS
HAWTHORNE & CO.
CPA
GRAKON
INTERNATIONAL INC.
CENTERPOINT
SERVICES
BROWELEIT
PETERSON ARCHITECTS
KARSHNER
MUSEUM |
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A&A
Printing
Seattle,
WA -
Commercial printers
serving the business and design
communities of the Puget Sound area.
(Identity design.)
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Buffalo
Industries LLC
Seattle,
WA -
Suppliers
of cloth wipers,
commercial-grade towels and
other industrial products.
(Identity, packaging, web design,
photography, marketing.)
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Brown
Davis & Roberts
Attorneys at Law
Gig
Harbor, WA -
Attorneys specializing
in environmental and business law.
(Identity design.)
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Tom
Zachary
Landscape Architects
Ballard,
WA -
A landscape architecture firm
that designs with a unique eye for combinations
of materials in the environments created.
(Identity design.)
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Hawthorne & Co.
CPAs
Burien,
WA -
A certified public accounting firm
serving individual and business clients
throughout the Pacific Northwest.
(Identity, web design, marketing.)
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Grakon
LLC
Des
Moines, WA and Hong Kong -
Designers and manufacturers of interior and
exterior lighting for large commercial trucks.
(Identity, packaging, web design, marketing.)
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Grakon
LLC
Des
Moines, WA and Hong Kong -
Logo for Grakon's corporate intranet site.
(Identity design.)
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Centerpoint
Services
Shoreline,
WA -
A non-profit organization
that provides housing and life skills training
to developmentally disabled adults.
(Identity design.)
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Broweleit
Peterson Architects PS
Lynnwood,
WA -
Architects answering the
needs of the education and worship communities
by designing schools and churches with a
design sense unique to the Pacific Northwest.
(Identity design.)
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Paul
H. Karshner
Memorial Museum
Puyallup,
WA -
A children's museum owned and
operated by the Puyallup School District.
Although I did not design the museum's logo,
I have worked with them for many years in the creation,
addition to and maintenance of their web site.
(Web design & photography.) |
All
logos shown on this page are the property of the clients
indicated.
They may not be reproduced in any form without permission from that client.
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