100% Italian Meat
Walking past the bus stop, this ad stopped me in my tracks. McDonald’s. (A stranger in few parts of the world.) The assurance of 100% Italian Meat. The seared map of Italy on the big Mac meat patty. “When you eat our meat, it’s a whole other story, all Italian.
Here’s a link to their website.
As long as we’re on the subject of McDonald’s… When I was traveling around Toscana – Tuscany – a year and a half ago with 17 college students, there were two guys in the group, ages 19-20ish. I remember how relieved they were when we’d see a McDonald’s. “Finally! Food I can recognize!”, one of the guys exclaimed. What?! He didn’t recognize pizza, spaghetti or lasagne? He was in Italy, for God’s sake. This is the land of good food, and he was overjoyed at the sight of the golden arches!
While we were walking around Rome, we encountered one of those sidewalk-chalk-artists, redrawing a Botticelli painting on the asphalt. He must have been tired of answering “Where’s the ____ ?” questions, because he had these responses, with arrows, on the pavement next to him. I like his last answer: “So… you travel to a new country, famous all over the world for its food and wine, and you want to eat at McDonald’s…”